To promote positive behavioral change among Filipinos on plastic use, SM Supermalls has partnered with the United States Agency for International Development (USAID) and the Philippine Reef and Rainforest Conservation Foundation, Inc. (PRRCFI) to launch of the “AweSMseas” initiative, an information, education, and communication campaign that raises awareness of plastic pollution, its negative effects on the environment and how people can help by being responsible and mindful with their daily choices.
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